Super-styled, side-swept glossy finishes were all the rage for men at this month’s Rosemount Australian Fashion Week, whether that was tousled and tough for the lads on the town or sleek and suave for the city gentlemen.
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THE TOUSSLED SIDE...
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Wednesday April 30:
Material Boy
Hair direction by Todd Arndt |
THE INSPIRATION
Rough, natural texture was the statement at Material Boy. Hair director Todd Arndt for Redken 5th Avenue NYC wanted the boys to appear youthful, effortless and carefree in their style so hair was dishevelled and parted to one side to slightly fall over the face.
HOW TO
1. Wash hair and spray in Redken For Men Bulk Up. Loosely blast dry, scrunching hair with hands as you dry to create a rough texture.
2. Apply a small amount of Redken For Men Outplay to the ends and rake hair forward loosely over the face and to one side. To create this texture in shorter hair, use Redken Rough Clay 20.
THE PRODUCTS
1. Redken For Men Bulk Up Spray RRP $26.95
2. Redken For Men RRP $23.50
3. Redken Rough Clay 20 RRP $27.00
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... & THE SLEEK SIDE
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Thursday, May 1:
Ready To Wear 4
Hair direction by Todd Arndt |
THE INSPIRATION
Simple and sleek was the inspiration for hair at Ready To Wear 4, directed by Todd Arndt for Redken 5th Avenue NYC. The look comprised a sleek, side swept style that was masculine and modern, with natural, shiny hair – using only a small amount of product.
HOW TO
1. Use Redken For Men Get Groomed to damp hair & blowdry smooth to one side.
2. Emulsify Redken For Men Polish Up in your hands and smooth over the surface of the hair, lengths to ends for a smooth, natural shine finish.
THE PRODUCTS
1. Redken For Men Get Groomed Cream RRP $26.95
2. Redken For Men Polish Up Pomade RRP $31.95
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NEWSROOM 15 MAY 2008
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