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By Rob Kotevski
June 22 2009
As the world’s environmental consciousness is raised and people begin to care about exactly what they put into their hair, a passionate group of hair care labels are set to revolutionise the hair and beauty landscape with a range environmentally friendly products that deliver superb results with every use.
Original and Mineral
is the label leading the new wave of environmentally friendly hair care products. The O&M low chemical range of clean and conditioning, treatment, styling and colour products are ammonia free, which means they’ll be kinder to your hair.
O&M Seven Day Miracle Moisture Masque took out the top honour of Best New Product at this year's
Australian Hair Fashion Awards
.
Forming the cornerstone of the O&M hair care line is the unique Clean Colour Technology (CCT). Specially formulated in O&M’s research labs, CCT uses the world’s smallest ammonia free colour molecule, which means longer lasting results without the chemical overload. None of O&M’s products are tested on animals and they come in recyclable packaging.
A highlight from O&M’s styling range is Style Guru, a product that will be the new best friend to all types of hair. It gives you control over your tresses while still allowing it to move.
A small amount is perfect for shorter hair to give it a little texture and Style Guru works well with messy, deconstructed looks or combed through for a highly styled, sophisticated look. Add more Style Guru for a blow dry to give hair a volume boost or to add curls. Plant-based soy protein and macadamia nut oil will give your tresses healthy looking shine so your hair will look great while you do your bit for the environment.
For stockist information, call 1300 724 635.
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