Right after the Paris, New York, London and Milan Fashion Week parades, comes the launch of Colour Touch Plus from Wella.
The new semi-permanent colouring system is ideal for the fashion-forward thinking consumer who is inspired by the looks straight from the catwalk.
Wella’s Colour Touch Plus offers deeper yet natural looking tones, giving stylists the power to create subtle yet striking looks. The Colour Touch Plus system will appeal to those who have never coloured their hair before as it does not completely transform one’s hair.
Colour Touch Plus harnesses advanced Tri-Spectra technology - a specially-formulated blend of dye pigments to create richer, more intense colour. Only part of the internal hair strand is coloured, allowing the natural hair colour to be preserved and therefore allowing one’s natural high and lowlights to shine through.
This new generation of hair colour will appeal to a broad range of consumers. Fashionistas will be able to pick and choose the hair colour they desire that they have just seen on Australian and international runways.
For those who have previously shied away from colouring their hair, the Colour Touch Plus ability to preserve and enhance natural hair colour will allow them to flirt a little with brand new tones. And when those few greys start to appear, the advanced 70 per cent grey coverage still offers all the benefits of a traditional semi.
Colour Touch Plus has a shade palette featuring 11 intense shades from
golden brown to chocolaty brunette, with colour lasting up to 24 washes.
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