“Being blonde is definitely a different state of mind,” Madonna once told music bible Rolling Stone.
Keeping the Queen of Pop’s words of wisdom in mind, Schwarzkopf Professional launched the new BlondMe line in spectacular fashion.
BlondMe had its big debut at one of Sydney’s finest Italian eateries, Ego Ristorante in Potts Point.
As guests enjoyed fresh seafood and yummy cocktails, they were treated to their very own floor filled with blonde wigs of every size and description, ranging from Shirley Temple ringlets through to huge afros which would not have looked out of place in the musical Hair. Stylists were on hand to help tailor the wigs to frame guests’ faces perfectly.
After the guests’ handpicked hairpieces - which could be taken home - had been styled, they were the stars of an exclusive photo shoot, complete with professional photographer.
And there’s no reason not to feel like you’re on the cover of a magazine with the BlondMe line.
Schwarzkopf Professional’s new range is an advanced hair care line that is specially designed to help maintain blonde hair. The combination of ingredients in the BlondMe line ensures hair will be strengthened and protected.
BlondMe introduces 40 new blonde tones which will help make precise colour matches a piece of cake. Advanced Multi-Blonde Lifting Performance provides up to eight levels of ‘lift’ for a tailored blonde finish. Gorgeous blonde colour can easily be managed at home with the BlondMe Reflective Luminosity Shampoo containing unique Prism Shine technology.
To borrow an old phrase, blondes definitely have more fun.
Check out more products.
|