Science met art met fashion at the Australian launch of the world’s first professional hair colour system with nano-molecular technology.
Called Revlonissimo NMT, the 96-colour range is Revlon Professional’s brand new entry into the competitive professional colour market.
But this is no normal product range – according to Revlon, Revlonissimo NMT is “unparalleled for feel, shine and luminosity of colour”.
Increasingly used in skin care, Nano-molecular technology, or NMT, allows active principles to achieve far greater performance levels. In hair care, this means better hair repair, protection, conditioning, shine, colour absorption and colour tenacity – in short, better overall hair health and much better colour.
MHS attended the Sydney launch of the range – a fashionista extravaganza with its own catwalk and hot Australian designers on show – and found some seriously shining colour.
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