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By Rob Kotevski
May 20 2009
GHD’s luxury style lounge was the hottest event at Sydney’s Fashion Weekend.
Australia’s biggest and most prestigious designer sale event was fortunate enough to have
GHD
as the major hair sponsor, which meant complimentary 15 minute style makeovers for more than 600 fashionistas. The versatility of the GHD IV styler collection and the thermodynamics range were showcased.
As the exclusive hair sponsor, GHD saw appointments in all of its styling stations at Fashion Weekend booked out within hours. The most popular request? How to create big, beautiful curls.
Excited about their new style, clients took the opportunity to invest in their very own GHD and the hair care brand offered an incentive to purchase one at local salons.
As well as the style lounge which provided mini-makeovers, attendees immersed themselves in a true style experience, featuring fashion shows from leading designers, such as Alex Perry, Manning Cartel, Nicola Finetti and Camilla.
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