The John Frieda Collection presented the new member of its family in spectacular fashion, literally.
It was hard to top the dream debut of the new Luxurious Volume line, at a soiree in Quay Restaurant, The Rocks, Sydney.
At the decadent, glamorous affair, guests not only enjoyed a glittering, unobstructed view of the Opera House and the Harbour Bridge, but they also viewed a big hair fashion parade, complete with couture gowns.
The voluminous looks ranged from rock chick, to 40s film noir femme fatale, right through to contemporary and sexy red-carpet glamour.
Celebrity hair expert David Keough styled the gorgeous locks for the evening, and he flew in direct from LA to be a part of the special event.
World-renowned for his amazing work, David Keough has styled Jessica Alba, Elle Macpherson, Jodhi Meares and Miranda Kerr.
He spoke of how he had used the John Frieda Luxurious Volume line to create the looks that night and the three crucial pillars harnessed by the new range that were vital to build volume for hair everywhere: fullness, thickness and lift.
Luxurious Volume Full Splendor Shampoo creates fullness by strengthening hair from the inside out, filling in damaged areas and plumping hair for healthy volume that starts at the roots. The conditioner targets and binds to the surface of hair where damage has occurred while a unique silicone blend provides weightless conditioning with a soft, silky feel.
Complementing the shampoo and conditioner, the Luxurious Volume Lavish Lift Root Booster combines styling polymers and heat protection with a lightweight silicone that lifts, thickens and conditions. The Luxurious Volume Thickening Texture Paste is a new, non-sticky lightweight professional formula that has been specially designed to create the most up-to-date textures and definitions in both long and short styles.
Pumping up the volume has never looked so good.
David Keough and some of his work.
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