Schwarzkopf Essential Looks - myhairdressersearch.com

By Rob Kotevski May 18 2009

Each season, the world’s best forecasters and insiders from the worlds of beauty, hair and fashion, meet to exchange knowledge and ideas and to set the pace for what nations across the globe will be wearing in the months to come.

Essential Looks, the 111 Edition: Part One Collection for Spring/Summer 2009 from Schwarzkopf Professional was the brainchild of an elite team of hair professionals who immersed themselves in the fashion weeks of London, Paris, Milan and New York.

The collection features a unique set of looks that will pave the way for hairdressing professionals and their salons during the season.

Schwarzkopf Professional’s latest collection is seen in four distinct moods:

Glamazon - Exotic and confident, cool gets hot with this smouldering trend direction. Blending the sophisticated sexiness of the 70s with a safari vibe, these looks are about high-octane glamour and statuesque beauty, both on men and women. The look is driven by the season’s trends for safari tones and styles, tribal adornments and Bianca Jagger in her Studio 54 heyday.

Sunday Best – Well bred yet experimental, ladylike dressing is given a rebellious edge this season with unconventional pairings such as off-kilter frills, clashing prints and colours, and roughened prom dresses. Here, a dressing-up approach also applies to the hair, with oversized bows, netting and ribbon making up-dos look prettily offbeat.

80s Dance – Dancemania is coming to town this season, with hair and fashion guaranteed to work up a sweat. Lycra, sporty layering and lots of neon herald an 80s revival, while luxe workout-inspired clothing such as crystal-studded joggers, grown-up leotards and sweatshirting teamed with sheer dresses present a contemporary take on exercise that’s feminine and beautiful. Hair has natural movement, with tousled styles and kinetic cuts that team asymmetry with pops of vibrant colour.

Rounded Form – A softening of previous geometric trends, this season’s minimalist silhouette has become more natural and feminine. Inspired by futuristic and architectural styling, a more rounded shape emerges with experimental placements of drape and volume, and body-morphing garments. In hair, this translates into styles that hug the head and neck, curving playfully into napes and nooks. Rounded edges and bold tones are finished with lustre and gloss for a futuristic feel.

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