Toni and Guy sponsors LiveStyle - myhairdressersearch.com

By Rob Kotevski May 18 2009

Toni&Guy lent a hand as the official hair sponsor at Melbourne’s LiveStyle – a thrilling mix of fashion, music and lifestyle.

The Central Pier at Docklands was transformed into one of Australia’s must-see destinations over an exciting weekend in what is sure to become one of the hottest tickets on the country’s fashion and beauty calendar.

LiveStyle combined fashion shows, high-end designer labels, fashion and beauty workshops along with VIP bars and some of the world’s finest music. It was a new and unique shopping experience for the lucky Melbourne locals.

As the major hair sponsor for the event, Toni and Guy Victoria worked on the hair for no less than 10 fashion shows, held styling workshops for consumers and even set up styling booths where shoppers could have their locks touched-up by the experts for the weekend.

Stuart Freeman, managing director of Toni&Guy Victoria, said the brand’s sponsorship of international events such as London Fashion Week were just an example of how it led the way in hair, not only in Australia, but across the world.

“Toni&Guy Victoria also wanted to be involved and dynamic within the fashion arena locally, driving the brand name and showcasing our abilities to potential clients through the workshops and styling booths,” he said.